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As part of this year’s Melbourne Indesign, WMK created a pop-up bowling alley for Signature Floor. And, it proved to be a huge success!

Given the brief of designing a stand that could not only showcase Signature Floor’s new 101 carpet range, but would also encourage fun and interaction with the public proved to be an entertaining and enjoyable exercise.

Showcased at the Gent Factory in Richmond, the bright and colourful stand was easily spotted on entry, with the public eagerly getting involved in bowling strikes and winning prizes.

The team was also fortunate to attend Signature Floor’s Indesign after party at Taxi Kitchen in Federation Square.

Thank you to Signature for inviting us to play a part in the day!

Posted by Sarah Battaglia

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