ASICS OCEANIA

SYDNEY

Challenge

Bring together ASICS’ office and warehouse staff in a cost-effective Oceania head office and showroom, showcasing their cutting-edge sports technology and heritage, and in line with international corporate guidelines.

Solution

The high-energy design uses sports technology and movement themes that link the front of house retail showroom and reception, with workspaces and a staff recreation area. Dynamic wall graphics and sports flooring ­– including basketball courts and running track materials – bring the ASICS life to the workspace culture.

Two sales areas for ASICS sports gear and the heritage brand Onitsuka Tiger capture the different brands with look and feel of Japanese street style. Office and open plan workstations are flanked by communal breakout space, gym with WiiFit room and table tennis, and a mini sports field providing informal meeting space over two levels and 2,600sqm.

Outcome

The 2,600sqm integrated fit-out delivers a dynamic work environment and highlights ASICS’ world leadership in shoe technology, housing all ASICS staff in a budget conscious fit-out that reflects ASICS visually and physically.

Since the Sydney fit-out, WMK has designed ASICS’s new office facilities in Melbourne, Brisbane and Perth.

Awards

ASICS won the an MBA Excellence in Construction Award for Industrial Buildings $10,000,001-20,000,000 (NSW).

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