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Challenge

Upgrade and relaunch this regional shopping centre to secure major tenants, attract more shoppers and reverse the trend for low spending patronage.

 

Palms 1
Palms 2

 

Solution

WMK developed a new brand and positioning based around the local community, an increased food offer and a more youthful target market.

 

Our strategic masterplanning grouped tenancies into precincts and improved flow and sightlines, and we prepared tenancy guidelines to embed the brand and positioning.

 

A bold façade design features huge photo panels of local families while modern clean-line shopfronts and a market style food court captured this positioning at street level.

Palms 4
Palms 5

 

 

Outcome

The design was a stand out success applauded by the local council, increasing shop turnovers and centre traffic beyond expectations and significantly improving the owner’s return investment.

 

Palms 6