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Challenge

To provide luxurious, resort style environments for one of Sydney’s largest apartment developments comprising over 650 apartments across 5 buildings located above the Top Ryde shopping centre.

 

A design solution was needed which went beyond aesthetics and addressed complex access, orientation and wayfinding requirements of a development of such large scale and complexity.

 

In addition, a design was required which exceeded the expectations of the target market, which included local, Australian and overseas buyers looking to live and invest in the development.

 

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Solution

Developed around the concept of a lush hilltop resort, WMK selected a palette of materials and design details which expressed each of the apartment buildings’ unique aspect while conveying a single, strong brand identity for the entire development.

 

Apartments and penthouses were treated with a language of contemporary, neutral details while expansive residential amenities include a flexible library lounge which can be re-configured for functions, an intimate cinema, music room with grand piano, high tech gymnasium and external sun decks overlooking extensive landscaped gardens and water features.

 

In addition to interiors, WMK developed the naming strategy for each of the buildings and worked closely with base building architect and landscape consultant on a series of external pavilion structures including a central pool pavilion and a dramatic “sky frame” deck feature overlooking views to the city.

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Outcome

The unique, resort-style interior design, dynamic brand identity, together with a stunning display suite (also designed by WMK), have been instrumental in the successful sales and marketing of the project. 

 

The $500 million development sets a new benchmark for large scale residential developments in Australia, with more than 90 per cent of the first four stages selling shortly after release.

Awards

Top Ryde City Living has been the recipient of a number of key industry awards.

 

- 2013 Master Builders Australia NSW Excellence in Housing Awards

- UDIA NSW President’s award and UDIA NSW Awards for Excellence 2013 Best High-Density Development in NSW and ACT